Create a birthday wish list online – free with Wishbob

With Wishbob you create a personal birthday wish list in just a few minutes and share it directly with family and friends. You collect gift ideas from any shop, add your own ideas and coordinate your wishes so that duplicate gifts become less likely. Free, without traditional registration and without a password for your guests.

How the Wishbob birthday wish list is rated

In the Apple App Store UK, the online wish list from Wishbob has 4.8 stars (as of April 2026). The independent comparison test of 26 wish list platforms concluded: "Wishbob.com offers everything we were looking for." In the Google Play Store, user Elizabeth M. writes: "Really good app, there are no ads and it's really helpful for birthdays, overall very handy." According to internal Wishbob user data, the birthday occasion grew by 32% in 2025. High ratings in the app stores, independent editorial recommendations and 10 million saved wishes make the online wish list from Wishbob an established solution for birthday wish lists.

Why is a birthday wish list useful?

A birthday wish list saves follow-up questions and helps your guests find something suitable. At the same time, you keep track of your wishes and reduce the risk of duplicate gifts. Family and friends immediately know which gift ideas suit you – for every budget. This means less uncertainty and fewer last-minute questions before the birthday.

Why use Wishbob?

  • Create a free birthday wish list
  • Without registration and without password
  • No duplicate gifts thanks to reservations
  • Add gift ideas from any online shop
  • Simply share via link or invitation
Create wish list now

How Wishbob works in 3 steps

  1. Create a birthday wish list

    You create your list with your e-mail address. Title, date, banner image, profile photo and occasion text can be customised straight away. You receive the link to your list immediately.

  2. Add wishes

    Add birthday wishes from online shops with one click or enter your own ideas manually. Products from local shops, vouchers and experiences can also be added easily.

  3. Share wish list and coordinate gifts

    Share the link to your birthday wish list via e-mail, messenger or QR code. Your guests can open the list immediately without their own account. Gifts can be marked as fulfilled so others can see what has already been reserved.

Your benefits with Wishbob

Wishbob is a free, store-independent wish list for birthdays and other occasions. You can adjust, expand or reuse it at any time.

  • Prioritise and sort wishes
  • Change, add or remove wishes at any time
  • Manage multiple wish lists for different occasions

Benefits for family and friends

Choosing becomes easier for gift-givers too. They see specific ideas and can decide where and within which budget to buy.

  • Direct access via link, without password or account
  • Free choice of shop thanks to a universal list
  • Better coordination of gifts
Sustainability

Give more sustainably for birthdays

A wish list helps avoid unnecessary mispurchases and give gifts more consciously. You can prioritise sustainable products or add experiences instead of extra things to your list. This supports more mindful consumption and reduces waste of resources. It also makes it easier for your loved ones to find a suitable and truly meaningful gift for you.

Create wish list now

Wishbob in 5 clear facts

  1. Wishbob is a free online wish list for birthdays and other occasions

  2. Wishes can be added directly from online shops to the wish list

  3. Your birthday wish list is completely store-independent

  4. No registration or password required for creators and guests

  5. Birthday gifts can be reserved in the wish list to avoid duplicates

How to get more out of your birthday wish list

You now know the basics: create a list, collect wishes, share the link. In this section we'll show you the features and tricks that turn a simple list like „Emma's 30th“ into a birthday wish list your guests genuinely enjoy using – from the fastest ways to collect wishes from any shop, to fresh ideas when your list is empty, to how the surprise stays intact until the big day despite reservations.

Adding wishes – gift search, Button and browser extension

You add birthday wishes from any online shop – via the integrated gift search, the Wishbob Button or the browser extension. With the gift search, you find specific products directly in Wishbob and add them with one click. On your PC, a single click with the Wishbob Button or the browser extension in any shop is enough, and the name, price and image are added automatically. On your smartphone, you add wishes via your browser's share function or the Shop Browser in the Wishbob app; Wishbob runs in the browser with no installation, and additionally as an app for Android, iOS and Huawei. The difference from a wish list within a single shop: you're not tied to any one retailer and you bundle products from various online shops – and even from local stores – on a single list.

No idea what to wish for?

If nothing comes to mind right away, Wishbob helps you out with gift suggestions – hand-picked and AI-based, matching you and the birthday occasion. Alongside the gift search for specific items, you'll find hand-picked gift suggestions to browse and AI-based ideas that suit the occasion. That way your list fills up even when you don't have a firm idea yet. In our experience, birthday wish lists are used most happily when they feature wishes in several price ranges – from a small token to a bigger wish, and better a few too many than too few. That way every guest finds something that fits their budget instead of guessing. Whatever would make you happiest, you mark with the „very important“ priority – wishes like these stand out from the rest with a heart, without you having to say so. And wishes that no one picks in the end, you can simply remove or move later.

Even without a shop link: free wishes and your own images

Your birthday wish list isn't just for shop products – free wishes with no link at all belong there too, such as experiences or gift cards. You add intangible or still-vague wishes as free text: a concert together, a gift card for your favorite store or an experience you've been planning for a long time. So your guests immediately understand what you mean, use the description field for details or a short note – with free wishes in particular, the description decides whether the right thing arrives in the end. For the image, you have a choice: use the automatically loaded product image or upload your own photo that captures your wish better.

Keeping the surprise – reservations stay hidden

With Wishbob, reserved gifts stay hidden from you by default, so the surprise lasts until your birthday. This also settles the best-known objection to wish lists among adults: that there are no surprises left on the day. Your guests mark a wish as fulfilled without signing in – and unlike lists that make every reservation visible to everyone right away, this isn't shown in your normal view. So you won't casually notice what someone has already picked. Only when you deliberately want to check do you open the „Fulfilled wishes“ view. Your guests, meanwhile, can see at any time which wishes are still open; whether they can leave their name when reserving is up to you. How visible your list is, you control through how you share it: privately, for example via WhatsApp, Signal or e-mail to selected guests – or deliberately in public, such as on Facebook.

Collecting gift ideas all year round

It's best to collect wishes not just shortly before your birthday, but all year round. Good gift ideas often turn up in passing – a book that catches your interest, or something you like in a store. If you add such ideas right away, you'll have a well-thought-out list by your birthday instead of scrambling something together under time pressure. And if you later spot your saved wishes on sale, your list doubles as a bargain helper. If an idea actually suits a different occasion better, you simply move the wish to another list. And after your birthday, you keep using the same list by changing the occasion – for Christmas, say, or the next birthday.

More about your wish list

For other celebrations you can find dedicated pages such as the wedding wish list, the baby wish list, the children's birthday wish list or the Christmas wish list. This way you can collect your wishes to match the occasion, organize them clearly and share them with the people who want to make you happy. In the „Frequently Asked Questions“ right below, you can also find answers to important questions about creating, sharing and using your wish list.

Frequently asked questions about the Wishbob birthday wish list

What belongs on a good online birthday wish list?

A good birthday wish list should include products, vouchers, experiences and personal ideas across different price ranges. This way, friends and family can find something suitable more quickly without having to ask.

How do I prevent duplicate birthday gifts?

In the digital Wishbob birthday wish list, wishes can be reserved. Guests can see when a wish has already been fulfilled. This keeps gift planning clear and organised.

When should I share my birthday wish list?

Share your birthday wish list as soon as the first questions about gift ideas come up – ideally along with your invitation or message. This gives everyone enough time to choose, and you can still update the list.

Can I change my birthday wishes shortly before?

Yes, that is exactly one of the great advantages of an online birthday wish list. If your taste changes or a book, voucher or experience comes to mind at short notice, you can adjust the list directly.

How do I make my birthday wish list more personal?

With Wishbob you design your list so that it suits you. A personal title, a banner image and a short occasion text turn a wish list into an invitation that does not feel generic.

· Wishbob Editorial Team

Example design Birthday-Wish list

Example of a birthday wish list on a tablet, notebook and smartphone

The easiest way to save wishes to your wish list!

With the Wishbob browser extension you can easily add wishes to your wish list from any online store with just one click.

Install the extension for your browser now!

Our extension is available for the following browsers:

Go to Chrome Web Store Go to Firefox Add-ons